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This web page theoutlookwa.com had the following in the web page, "Your New home is waiting! Students, we can help! The Outlook is within close walking distance to the WSU Campus, with schools, parks, shopping, and downtown Pullman steps away from our central location." Our analyzers saw that the website stated " Common areas include a central laundry facility, great open parking for residents, covered bike racks, a playground, and a picnic area." The Website also said " The Outlook Apartments feature a beautiful city view and immediate access to routes serving Spokane and Moscow. Come home to The Outlook." The website's header had The Outlook Apartments as the most important optimized keyword. It is followed by apartments, rentals, and apartment guide which isn't as ranked as highly as The Outlook Apartments. The next words theoutlookwa.com used was apartment finder. apartment search was included but could not be understood by search engines.